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To Fit Into Silicon Valley, Wear These Wool Shoes

SAN FRANCISCO — Silicon Valley goes through its own unique shoe crazes. There were Vibrams. There were Crocs.

Now comes the Allbird, a knit wool loafer. In uncomfortable times, Silicon Valley has turned to a comfortable shoe. If there’s a venture capitalist nearby, there’s probably a pair of Allbirds, too.

The Google co-founder Larry Page wears Allbirds, according to the shoemaker, as do the former Twitter chief Dick Costolo and the venture capitalists Ben Horowitz and Mary Meeker.

Founded by a New Zealand soccer star and a clean-technology entrepreneur, Allbirds makes the sneakerlike shoes from wool and castor bean oil. Slightly fuzzy to the touch, Allbirds have minimal styling (tiny logos only) and come in two versions: a runner and a lounger. Both styles, for men and women, sell for $95. Next month, Allbirds is opening its first store in Manhattan.

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