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Logo Manicures Are The Latest Nail Trend

Fingertips just got funky…
Over the last couple of years, nail art has become increasingly more daring. We’ve seen celebrities and bloggers experiment with unusual nail shapes and trends like bracelet nails, as well as other wacky designs emerge. And now, we’re going to introduce you to something inspired by the catwalk: logo manicures.

Inspired by the Balenciaga Fall 2017 runway show, which saw models take to the catwalk with the brand’s iconic ‘B’ painted onto their nails, the trend seems to have gained traction, especially with other major fashion houses. Marc Jacobs, for example, created customized manicures which spelled out the designer’s name across the models’ 10 fingertips. A similar look was spotted at Kenzo, but with bold blue and yellow colouring to match the brand’s aesthetic.

Japanese-born nail expert Mei Kawajiri, who was the mastermind behind the Balenciaga logo manicures, regularly posts her nail art designs to Instagram, to showcase her hand-painting skills:

For something a little more subtle, draw inspiration from artist and Gucci ambassador Petra Collins. To promote Gucci’s new fragrance launch, she opted for a simplistic pale pink mani, which was embossed with a gold-lettered Gucci logo sticker and matching gemstones. Très chic.

While this trend has been fuelled by designer brands, you don’t necessarily need to print a branded fashion house’s name onto your nails to work the trend. Instead, you could opt for a phrase, your own name or a partner’s initials – each will make for a much more wearable, and personal look.

It’s official, note nails are the coolest manicure trend to come out of the SS18 shows so far.

Because in a world where we want everything we wear to say something about ourselves, from our Lady Danger lipstick to our Dior ‘We Should All Be Feminists’ printed t-shirt (ok, we don’t technically own the latter, but our Pinterest wardrobe does), it was only time before we let our nails, quite literally, do the talking.

We first spotted note nails backstage at Helmut Lang in New York, where every model was given these lengthy pink false nails complete with HELMUT tags.

Backstage at Preen in London, manicurist Adam Slee took things one step further and customised the nails of 11 of the 39 models with specific word combinations decided on by the designers; including ‘Dark Child’ to ‘Mercy Me’ and ‘Life Force’.

Adam explained. ‘For the base, I’m keeping it to a single coat of milky, sheer nude, waiting until it dries and going straight in with the stickers before sealing in with a clear glossy topcoat.’

Obviously the key here is the stickers. Good news: you don’t have to hunt down a specialised nail shop to find them. Instead, click your way to Amazon and you can get some here, here and here in 6mm or 8mm (any bigger will be too large for the nail).

The only problem? You’re limited to words with less than five letters. We suggest starting with Love ELLE, but then again we’re biased.


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