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The famous French shoe guru – Christian Louboutin – has a new luxe nail colour collection, and the packaging is as striking as the designer’s iconic red soles.
The nail color collection is manufactured and marketed by Christian Loubuoutin Beaute – a joint venture between the designer’s fashion company and the New York-based Batallure Beauty. Christian Loubuoutin Beaute is led by general manager Catherine Roggero.
The nail collection has made its debut with just one item, for now – Rouge Louboutin Nail Colour, which is the same red hue that matches Louboutin’s signature soles.
Rouge Louboutin Nail Colour launched at Saks Fifth Avenue flagship store on July 23rd, and is featured in the retailer’s window display. It is also sold at the 15 Louboutin boutiques in the U.S. Other retailers, including Sephora, will launch the polish on August 6th.
Louboutin fans will have to wait until August 31st to see the entire nail polish collection hit store shelves, in 30 additional colors. This fall, the collection rolls out on a global scale.
A Striking Look
Louboutin says his intention for the package design was to create a true ‘objets d’art’ – and it doesn’t disappoint.
All of the caps in the collection are extra-elongated and extremely slender, with pointy tips – just like a sexy stiletto heel. The look was also inspired by a calligraphy pen. The inside of the caps are red, as a surprise design element, reminiscent of the shoe’s soles.
Rouge Louboutin’s cap, which is the tallest cap in the nail collection, is an amazing 8 inches high. This cap is inspired by Louboutin’s tallest spiked heel, ‘Ballerina Ultima.’ The innovative design could be a sculpture on display at the MOMA – and even seems to justify the polish’s $50 price tag.
The super glossy formula was developed to mimic the look of patent leather – and it doesn’t contain toluene, formaldehyde, or DBP.
Louboutin wanted to create the effect of a traditional lacquer, such as a varnish painted over wood, which typically uses 20 coats to create the ultra-glossy, protective coating. Loubouitin wanted his polish to achieve the same look in 2 coats, and chose very rich pigments to amplify the color.